night lights from thesystemis on Vimeo.
Hellicar & Lewis produced and art directed a large scale interactive installation for the rebrand of NZ Telecom at the Ferry Building, Auckland, New Zealand.
http://www.hellicarandlewis.com/2009/10/16/night-lights/
Yoon: Big size of event always successful? I don't think so. That is full of risks to succeed. I think any installation has got its appropriate size which has to be on exactly. And this installation went really well with the public size. There are many good works like projecting on public buildings with realistic and gorgeous graphics.
RalphLauren.com celebrates 10 years of digital innovation with Ralph Lauren 4D.
A historic fusion of art, fashion & technology at the 888 Madison Ave store in NYC.
Even it mentions 4D, it was just about a very well produced 3D graphic screen based work. People are standing the opposite side of road and watching it is what it is about. Nevertheless it was successful because its theme was still a fashion show which was to celebrate 10 years of digital innovation in the brand. However, "4D" was bit exaggerated in this 3D screening event. If you look at the crazy people dancing in Night Light project, you may feel more like 4D than Ralgh Lauren "4D" fashion show.
Using software created in openFrameworks by YesYesNo, we collaborated to create a series of installations that worked with peoples bodies, hands or even mobile phones.
YesYesNo: We used 3 different types of interaction - body interaction on the two stages, hand interaction above a light table, and phone interaction with the tracking of waving phones. There were 6 scenes, cycled every hour for the public.
http://yesyesno.com/night-lights
Yoon: Shadow, people dance with their shadows. It is used as a reinforcement about their dancing. They can see which shadow is theirs with doing some gestures. The shadow actually made a connection between private (person) and public (building).
Feedback
Feedback - case study from onedotzero on Vimeo.
http://www.onedotzero.com/video/11160574/
Memo: "wanted to make people smile", "augment", "people performance based"
How do their works engage audience?
: I think that is fun to play with. It looks playful at the first place and they are actually encouraged to make some art with their performance. During the play, they do what ever they are tempted with the technology and the result will be published in a format of photography in Flikr. It is a process of making a fun so to speak, first, it has an attractive set, second, understandable which is easy to use, three, playful with producing personal meanings. They play with their reflection through the webcam and the monitor. I think it is worth to play with.
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